If you’re looking at how to make a Facebook ad campaign that will have an impact, it’s important to think about your goals and target your ads to specific people. It can be tempting to use the broader targeting options, but if you’re new to Facebook ads, it’s best to start small and refine your audience as you learn what works.

Next, you’ll want to choose an ad budget. This is the amount of money you’re willing to spend on each ad set, and Facebook will optimize your bids and delivery to reach that goal. You can select either daily or lifetime budgets. Daily budgets are good for pacing your spending per day, and lifetime budgets allow you to set an end date so that when your budget is spent, the ad will stop running.

Crafting an Effective Facebook Ad Campaign: Proven Techniques

Then you’ll want to choose a location for your ad to appear. This can be a website, mobile app, or your Facebook page. Be sure to specify a permalink (URL) that matches the landing page for your ad, as this will help with tracking and data analytics.

Finally, you’ll need to decide on a delivery type. The default option is automatic, which will let Facebook optimize your placements based on performance. However, you can also choose manual bidding, which will give you full control over how much you’re willing to pay per action.

Once you’ve decided on all of these settings, you can start creating your ad. Ensure that you have engaging images and copy, and don’t forget to add a URL for your landing page so that you can track the results of your ad.